"Uncommon Grounds" by Mark Pendergrast

S$29.50
Brand:
 

Description:

"Uncommon Grounds" tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the “third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, "Uncommon Grounds" remains more than ever a brilliantly entertaining guide to the currents of one of the world’s favorite beverages.
 
Altough the focus of the book is primarily on the development of the coffee industry of the last century, it does give the reader insight to not just the coffee business, but other budding food and beverage industries in the 19th and 20th century. The type of business model and marketing strategies were similar to just about every food and beverage industry of their respective times.
 

Product information:

Paperback:  (15,6 x 3,2 x 23,5 cm)
Size:            424 pages
Language:   English

Weight: 0.90 kg
Quantity: